Web design for SEO in 2017
Dazzle with Multimedia
Text can only take your articles so far. Participating images, videos and diagrams can reduce increase time and bounce rate on site: two critical user interaction variables that are rank.
That’s because I firmly think that my content is made by it directly upward better.
But it's a nice SEO advantage to boot: multimedia can help you boost those user-interaction signals that Google continues to be paying a lot more attention to. Also it increases the perceived value of your content –which means that people tend to be more likely to link to it.
Start Name With Keyword
Your name tag is the most crucial on-page SEO factor. Generally, the closer the keyword would be to the start of the name tag, the more weight it has with search engines like google. You don’t always have to begin your name tag along with your target keyword. But if there’s a keyword that you’re gunning for, try to put it towards the beginning of your name.
Use Internal Links
Internal linking is SO money. Use 2-3 in every post. If you would like to see a terrific example of how to internal link on your own internet site, check out Wikipedia.
They add keyword-loaded internal links to every entry: Because they’re Wikipedia, obviously, they can get away with 50 internal links per page. I suggest a simpler (and safer) strategy: link to 2-5 senior posts whenever you print a brand new one.
Wrapping Subheadings in H2 Tags
In at least subheading…, include your target key word and roll it in an H2 tag.
This definitely won’t make or break your on-page Search Engine Optimization attempts. But my evaluations have shown me that rolling your target keyword within an H2 tag can make a dent.
Here’s an example of this strategy in action (target key word=”SEO strategy”):
Boost Dwell Time
It tells Google in if someone hits their back button after landing on a page black-and-white: this is low quality page.
That’s why “dwell time” is used by Google to size up your content’s quality. Increase your typical dwell time by writing long, employing content that keeps people.
Make certain at least one picture file name includes your target keyword (for instance, on_page_SEO.png) and that the target key word is part of your picture Alt Text.
Another reason to optimize your images for Search Engine Optimization: it gives another hint of what your page is about…which can help it rank in organic search to search engines.
“green widgets and “blue widgets” ” it tells them, when Google sees images with alt text : “this page is about widgets”.
Boost Website Speed
Google has stated that page loading speed is an SEO rank signal. You can raise your site speed by compressing images, using a CDN, and switching to more rapid hosting.
Ensure that your site doesn’t take more than 4 seconds to load: MunchWeb found that 75% of users wouldn’t re visit a site that took to load. It is simple to check your website’s loading speed using the exceptional GTMetrix.com: Cache plugins and CDNs are nice, but investing in premium hosting is the #1 thing you certainly can do to produce your website faster.
$5/month hosts are adequate for the amount of money you’re paying. However they don’t hook you up with serious speed. I’ve actually dropped load times from 6 seconds to less than 2 seconds by changing from a $5 shared hosting plan to some top notch host (I use Combination Hosting here at Backlinko). From an SEO and conversion point of view, the ROI of superior hosting can’t be overcome.
Use Responsive Design
Google began penalizing websites that were unfriendly that were cellular in 2015. And they crack down even more in the future. If you prefer to make your site mobile-friendly, Responsive Layout is recommended by me.
I’d be surprised in case your site isn’t cellular- friendly. But if it isn’t, possibly the motivator of more search engine traffic will motivate one to take the jump.
And when you’re going to produce your site mobile-friendly, I STRONGLY recommend design that is responsive. In my own opinion, it’s perfect for user experience. It is preferred by plus Google.